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Customer Relationship starts with a purchase!

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Tuesday, 01 December 2009

Attracting and keeping the web audience is based on various e-marketing processes. Since 2008, Adeon has been working on the SEO aspects of both the French and European websites of a Telecom company. As of October 2009, Adeon is also helping to identify and implement the right e-marketing approach, and to set up the acquisition strategy for the release of new Web offers in 2010.

 

The IT Strategy at the heart of Adeon's consulting Offer

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Friday, 06 November 2009

After the renewal, in May 2009, of a mission of formalization and optimization for a Telecom company order and delivery processes , Adeon is now working on the study of IS transformation for a Top Engineering school. Since December 2009, we have also been working on the deployment of a test strategy for a major migration project .

 

Adeon continues its international interventions

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Tuesday, 06 October 2009

Adeon is helping a Moroccan bank to set up a Multi-channel Marketing Strategy.
Meanwhile, our consultants are also busy in Switzerland on two distinct projects:  the first one is about defining Scope and Sales processes as part of a project of convergence to Siebel (multiple Sales application merging into a single one), while leading the RFP process to select an integrator. The second one is an assessment for a CRM platform migration ( including Siebel 8.1 ).
Finally, another Adeon team is in charge of the remote installation of a Marketing application in the UK for a major actor of the consumer goods sector.

 

An application migration is the opportunity to improve your GUI and review your interfaces

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Tuesday, 01 September 2009

Adeon was selected for its Siebel Expertise by leaders of different sectors (cultural goods, manufacturing and Energy) to help them assess the opportunity and feasibility of a migration of their CRM platforms to Siebel V8.0 et 8.1, while taking into consideration very strong project constraints.

Our clients take advantage of the migration to rethink their web services, standardize them, make them easier to maintain and more effective. A web service based on a workflow is better than a simple script!

They also usually use the migration to improve Key screens' interface. This initiative is even more interesting when we know that the latest version of Siebel includes GUI improvements. This leads to  an optimized screen tree structure, reorganization of the screen's fields and improved navigation.  Expected benefits are a better users acceptance and productivity.

 

New Marketing references

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Wednesday, 01 July 2009

For one of its clients from the Media sector, Adeon is conducting the study and implementation of a new Marketing / BI program which will allow the monitoring of new products releases and improve cross selling.
The other important information of this early summer is our project with one of our clients from the banking industry, to set up a Multi-channel Marketing strategy with Siebel. The goal is to provide guidance and support during the implementation of pilot campaigns for the branches, to prepare the 2009 Marketing plan and, in parallel, to define a CRM department, its organization, its running model and its governance.

 

Web Accessibility : the application decree of the February 2005 law is finally published !

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Thursday, 14 May 2009

Did you know that Web Accessibility enables you to reach a wider target (senior, disabled people...), increases web sites SEO and makes their maintenance and upgrade easier?

Web Accessibility aims at increasing Web contents usability, perceptibility and accessibility for the greatest number of people. Yet, e-commerce web sites are cited as the most difficult to use!
Although the Private sector is not legally obliged to improve their web sites accessibility, the public sector is. As of May 16th 2009 (date when the February 11th 2005 decree for "equality in rights and opportunities, participation and citizenship of disabled persons" was published), they have 3 years to get in conformity with the accessibility repository directives.

Beyond legal aspects, Web accessibility paves the way for the technical evolutions of the future by promoting web contents portability on "new" supports. For instance, the computer screen is not the only mean to access the web: Mobile Phones, gaming consoles, TVs... provide new alternatives.

You wish to assess your sites and applications on the web? You would like to implement an accessibility approach? Adeon, certified AccesiWeb Expert, will help you to accomplish your goals. Let's talk about it!

For more information: Read the article (in french)
Download the article

Read more... [Web Accessibility : the application decree of the February 2005 law is finally published !]
 

Meeschaert, First French independent investment company, upgrade to Siebel V8

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Thursday, 12 March 2009

Adeon completed a migration to Siebel V8 in 5 months, within time and budget, covering a wide scope: SFA, Services (financial accounts, tax household, institutional), promotional campaigns and prospects management. Discover the benefits of this migration.

For more information: Read the article

 

Discover the Best practices on Siebel Analytics / OBIEE

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Monday, 16 February 2009

Oracle and Adeon co-presented a workshop on February 11th, 2009 where the following topics were discussed: ‘Learn about functional and technical inputs of the new OBIEE version, improve the performance of your Siebel Analytics environment, discover the mobility solutions applied to BI… ‘

The 15 workshop attendees discovered best practices to optimize their usage of Siebel Analytics and the benefits of the new OBIEE platform for customers who already have installed Siebel Analytics.

 

Adeon silver Partner in Oracle Application day in Paris

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Monday, 15 December 2008

Topics discussed include CRM and social networking, marketing buzz, data governance and Master Data management. Come and meet us in the Partners space during this yearly event to discuss these themes and how they relate to your company's stakes and objectives.

 
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