CRM and Adeon

Examples of CRM projects and topics

• Multi channel strategy
• Customer Service Management
• Call center deployment
• Mobile SFA Optimization
• Marketing campaigns preparation and execution
• Customer segmentation
• Contact policy
• 360° customer vision (based on behavior and products searches vs. purchases)
• Marketing triggers (actions based on customer navigation and reactions)
• Repository Optimization (customers, prospects, products, POS, opinion leaders…)
• Address and email management
• Creation of target lists catalogs

CRM services

Adeon is an authorized learning center

Consulting

Scoping

• Business case definition/validation
• Project Scoping

Study/Audit

• Organization, business process engineering
• Provider/tool selection (RFI/RFP/RFQ)
• Opportunity, feasibility and risk studies, proposals for alternate scenarios
• Recommendations,  Help for Go / No Go

Project assistance, Project management and Supervision

• Project Management and Direction, PMO
• Change Management and support (organization, communication, training and implementation)
• Off shore support
• Marketing campaigns : optimization and support during execution
• General and detailed functional specifications
• Training plan and training delivery
• UAT preparation and UAT supervision

Design and Implementation

• Architecture (nTier, SOA, repository…)
• Migration, version update
• General and detailed technical design
• Prototyping/Proof of Concept
• Development
• Deployment, operations monitoring
• Stress tests, performance improvement
• Integration and configuration
• Training
• Third Party Application Management

CRM Solutions

• Oracle Siebel (Sales (SFA) / Marketing / Call Center / Services / Loyalty / Pharma / Services / Industry)
• Oracle CRM on Demand
• Oracle OBIEE
• Sugar CRM

CRM Partner

• Oracle Partner
• Microsoft